Splitting costs is easyKeeping it fair and clearis not.
01
Users don’t see any value before taking action.
02
Multiple “Add friends” actions make it harder to choose what to do.
03
Users are unable to explore core features before adding friends.
04
I’m not sure what each split option does.
05
There are too many ways to split, it feels overwhelming.
06
I have to calculate totals myself because the app doesn’t update them in real time.
Key Insights From User Interviews And Surveys
The research wasn't about collecting quotes it was about identifying recurring patterns. By synthesizing interview findings and survey responses, we uncovered three key insights that became the foundation for every design decision.
ArchetypeHirad- Lovable
Frequently organizes group trips and manages shared expenses for friends. Often coordinates payments while keeping records accurate.
KeyPain Points
Difficulty tracking balances as group members change.- Confusion when expenses apply to only some participants.
- Managing unequal expenses requires repetitive manual work
Insight 1
Managing group expenses becomes difficult as groups and participation change.
01Late joiners create confusion in balance calculations.
02Expenses often apply only to specific members or families.
03Larger and more dynamic groups are harder to manage accurately.
